Toronto, Ontario, January 23, 2017

Carrot Rewards, the popular Canadian health and wellness rewards app, is broadening its focus into the critical area of financial literacy. Personal finance expert Bruce Sellery will become the company’s Money Expert and will immediately begin providing direct guidance to Canadians through the Carrot app on how to get a better handle on their money.

Bruce is the author of two Globe & Mail bestsellers including, “Moolala: Why smart people do dumb things with money (and what you can do about it)”. He is a columnist for MoneySenseMagazine, CBC Radio, Cityline and Breakfast Television and was the host of “Million Dollar Neighbourhood” on the Oprah Winfrey Network, and an anchor at Business News Network. Bruce is also a sought-after financial literacy consultant and keynote speaker.

His unique perspective and wealth of experience will help Carrot translate important and often complex financial information to the broader population of Canadians in a digestible and engaging way.



Andreas Souvaliotis, Founder and CEO, Carrot Rewards –

Wellness is made up of a number of interconnected components, not just simple diet and physical activity. Financial health is recognized by the private and the public sector as an extremely important determinant of our overall wellness, both as individuals and as a nation. We are thrilled to be expanding our work into this critical area and I am confident that Bruce’s tremendous credibility and unique ability to connect with millions of Canadians will help make a real difference.”

Bruce Sellery –

“I’m thrilled to be partnering with Carrot Rewards. I am incredibly passionate about helping Canadians get a better handle on their money so they can live the life they want.  Carrot is a tool that not only helps people get the information they need to make the right decisions, but also stays with them to make sure they follow through.”


Quick facts:

  • Carrot Insights, in collaboration with public sector agencies, the three leading Canadian health NGOs and the private sector, has created world’s first national wellness platform, Carrot Rewards.
  • By harnessing the popularity of loyalty points and the prevalence of smartphones, Carrot Rewards uses loyalty rewards to motivate and challenge its users to learn and live better.
  • Currently live in British Columbia and Newfoundland; rolling out nationally through 2017
  • Users are able to choose which reward they want to earn; Aeroplan® Miles, More Rewards® Points, SCENE® Points, and Petro-Points™.