Award caps a year of explosive growth for the most popular wellness rewards platform in North America
TORONTO – At the start of 2017 the Carrot app represented a shy new experiment by Health Ministries in two corners of the country; a total of about 100,000 Canadians were earning rewards from using Carrot as a healthy living guide in their daily lives.
By the end of the year nearly two thirds of a million remarkably engaged users across the country had fueled Carrot’s recognition by Mobile Syrup as Canada’s app of the year; the mission of the platform had broadened dramatically to include financial literacy, energy conservation and environmental awareness; and a much wider variety of government departments and agencies, industry associations, insurance companies and even some of Canada’s leading fintech brands were using Carrot as their public engagement platform.
The behavioural impacts continue to shatter expectations — Canadians who use the Carrot app have increased their daily physical activity by more than 20% and they are measurably more literate about saving, budgeting, healthy living, energy conservation and much more. They are on Carrot more frequently and consistently than just about any other app and their passionate referrals bring in more than one thousand additional users every single day.
The company’s unique mission and trajectory has attracted leading Canadian personalities to its expanded Board, including the CEO of Rogers, the original founder of AIR MILES, the former Chair of the Heart & Stroke Foundation and a former CEO of AMEX Canada.
“By harnessing Canadians’ love for loyalty points and attachment to smartphones, we have created an incredibly powerful platform with unparalleled levels of engagement and growth,” says Andreas Souvaliotis, Founder and CEO of Carrot Rewards. “We look forward to another year of exponential growth, as we continue to build on our unique ability to impact behaviours on a mass scale more efficiently and effectively than anything that’s been tried before.”
“I’m so proud to join Carrot’s Board on the heels of such a successful year filled with milestones,” said Beth Horowitz, former CEO & President of AMEX Canada and most recent Carrot Board appointee. “The Carrot app rewards Canadians for living healthier and more informed lives. Being voted the best Canadian app is fitting recognition and a tremendous accomplishment.”
About Carrot Rewards
Carrot Rewards is a public engagement platform that motivates and rewards Canadians to make better everyday lifestyle choices. Carrot harnesses the power of some of the most popular consumer loyalty programs to challenge Canadians to learn and to be more physically active. The choice of available rewards on the Carrot platform includes; Aeroplan® Miles, More Rewards® Points, SCENE®Points, Petro-Points™, and Drop points. The Carrot platform was created in collaboration with public sector agencies, the three leading Canadian health NGOs and the private sector. With a highly engaged membership of nearly two thirds of a million Canadians, Carrot is one of the most popular and trusted engagement platforms in the country.